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Business

How to start, fund and run a one-person business — pricing, offers, first customers and the operating habits that keep it alive.

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Featured · Business

Validate your idea before you build anything

Most businesses fail by building something nobody wanted. Here’s how to find out first — cheaply.

Marcus Lee · 11 min read
Offers & Pricing

Price for profit, not fear

Most people charge too little out of fear. Here’s how to price for the value you actually deliver.

Maya Okonkwo · 10 min
Sales

How to get your first ten customers

The first ten don’t come from ads or virality. They come from doing things that don’t scale.

Marcus Lee · 10 min
Offers & Pricing

Productize your service into something you can sell in your sleep

Trading hours for money has a hard ceiling. Turn your service into a product and break it.

Maya Okonkwo · 10 min
Operations

The operating system for a one-person business

Running solo isn’t about working harder. It’s about a few systems that keep the whole thing alive.

Priya Raman · 10 min
Money

Runway and cashflow for people who hate spreadsheets

Profitable businesses go under because they run out of cash. Here’s how to never be surprised.

Priya Raman · 10 min
Sales

How to sell without feeling sleazy

If selling makes you cringe, you’re probably doing the pushy version. There’s a better way.

Marcus Lee · 10 min
Mindset

When to leave your job: side hustle to full-time

Quitting too early is reckless; quitting too late wastes years. Here’s how to know.

Maya Okonkwo · 10 min
Mindset

How to run solo for years without burning out

When you are the whole business, burnout isn’t a personal failure — it’s a business risk to manage.

Priya Raman · 10 min